adidas Euro Style Cup '24

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As part of adidas’ upcoming Euro Style Cup campaign, we’re taking part in a Jersey Cup Competition alongside fellow retailers to create a unique football jersey inspired by our store, city, and community that transfers the sounds and feel of the pitch to the streets.

The design of our jersey takes inspiration from our very own SNS Radio Station, which was introduced in 2020 to invite friends and members of the SNS community to play music on our digital channel. We created a unique logo on the front of the jersey, highlighting that SNS has been transmitting worldwide since 1999. The colours used on the jersey take inspiration from the Swedish national football team, with the use of yellow and navy hues. The Swedish men's team may not be in the Euros this year, but we’re aiming to keep the flag flying high with our design.

For the crest on our jersey, we used the same one that features on SNS FC, our Sunday league team in Stockholm, Sweden. It’s also detailed with “Anyplace – Anywhere – Anytime,” which is the perfect way to describe our energy – Always up for having fun, whether we’re playing football or bringing life to a party.

To vote for our design to win the adidas Jersey Cup Competition, simply download the adidas Confirmed app and place your vote. Winners will be announced on April 21.

VOTING IS CLOSED