Nike Air Max 90

Side B

Introducing Neue Grafik

The current status-quo shows the importance of a well-aged archive. New designs and remixed silhouettes often take their inspiration from simply an excellent nose for digging and archival instinct. And don’t get us wrong, and rather than be demonized, we celebrate treasures which are reimagined. Pieces with profound history and a fair amount of aesthetic influence turned vintage classic are not for no reason our specialty, and so it the Nike Air Max 90.

It’s truly a great time to be a sneakerhead, especially when you dig the earlier models, the ones that paved the way. With thirty years and counting, the Air Max 90 will celebrate the big Three-and-Oh next year, and proven himself as a true icon, the retro running sneaker is about the enter yet another spring. Balancing style and function, when it was first released, the sneaker has seen them all come and go and is about the re-enter center-stage.

Continuing to dominate, the Nike Air Max 90 Side A / Side B pack is an in-depth retrospective breakdown of classic Air Max 90 releases, combined with a heavy influence of ‘90s rap and hip-hop vinyl wrapped in a mixtape-theme. After seeing Side A pre-release exclusively in Berlin, the black flip side dubbed “Side B” draws on the immersive juxtaposing retrospective immortalized in the as always excelling design of the Air Max 90.

Cultivating himself with releases on notoriously known labels such as Rhythm Section, Neue Grafik is Paris’ jazz-infused and Detroit-influenced tastemaking producer with a buzz-worthy future ready for cultural dominance. SNS partnered with the busy Frenchman and MPC-wizard to profile the Nike Air Max 90 Side B, a sneaker with unfettered modernity always ahead of the curve.

The Nike Air Max Side B drops exclusively at Sneakersnstuff on the 22nd of June.

Directed by Axel Flamand Photography by Dorian Malonga