SNS SUMMER 2022

THE FORMATIVE YEARS

Our Summer ‘22 apparel and accessory collection is inspired by the Formative Years, a period in life that sets the foundation for individual taste, such as music, art, and fashion. The collection explores SNS’ Formative Years of the late ’80s to mid-’90s and is inspired by the spirit of sub-cultural creativity that came out of New York at that time.

The campaign picks up the narrative of the Formative Years both in front of the camera and behind it tapping global phenomenon - Angus Cloud, to lend his image to the campaign. At the age of just 23, Angus Cloud is a rising star and major force currently setting the groundwork for a career that is just beginning to scratch the surface. Angus is photographed by Cian Moore, the young Queens-native who has built himself an extensive portfolio, and like Angus, he is just getting his inspiring journey started.

The SNS Summer ‘22 Collection “The Formative Years” will be released over the next three months, in all SNS stores and online.