Jordan Brand Workshop in Milan

Special occasions call for special events, and given the immense popularity of Jordan Brand in Milan, the Jumpman host an autonomous apparel experience through an audio-guided tour inside the NikeApp. Teaming up with a Milanese icon of Art and culture, the Jordan Apparel HUB was housed inside Museo del Novecento, a landmark of culture that is home to twentieth-century Art in Milan. Fusing performance and technology-forward fashion approach in women’s apparel, the brand with the Wings logo opens a new chapter in their portfolio, combining its deep knowledge of femininity and functionality with sounds that match the collections all coming together in one exhibition creating a multi-sensorial experience. Finished off by a one-of-a-kind workshop at the Jumpman Atelier with Gilda, our SNS team London Nia and Bryan kept it 100 at the repurposing and styling sessions to create their personal favorites.