Nike Air Max 90

Side A

Introducing Suff Daddy

Following the current streaming trend, record-breaking numbers in sales, the market for the ever-lasting vinyl is far from over, in fact, it’s the only physical form of music that grows, manifesting itself as the one form of OG music sound carrier reigning supreme.

Reflecting the theme, with precise design, Nike has decided to start its Air Max 90 celebrations early, in time to pop the champagne next year for 30 years of Nike Air Max 90. Despite the ever-expanding online community, and in contrast to other forms of data medium, such as VHS or cassette tapes, the older ones among us will not have difficulties to explain the importance of the black gold, mint conditions and that pickup arm has nothing to do with Tinder dates.

This being said, and in addition to the ever inspirational ‘90s rap, Nike’s Air Max 90 Side A / Side B pack draws to the quintessential originality of the pop culture phenomenon (check out the detailing on the tongue). The bright Nike Air Max 90 “Side A,” as well as the black B-Side (soon more on that) take their main point of reference from the long line of Nike Air Max 90 classics, such as the original Infrared, King Of The Mountain, Anniversary Cork, Moon Landing, Lemon Frost, Untold Truth, OG Ostrich, and BRS Powerwall.

Stepping into the Nike Air Max 90 Side A for us is one of Germany’s most appreciated producers, Suff Daddy. Blending ‘90s beat-making influences, and modern-day up-tempo baselines, the Jakarta Records signee enjoy a constant underlying buzz, off-mainstream, but with a myriad of followers, hustling to get their hands on one of the few pieces of vinyl pressed by the Berlin-based label.

The sure-footed production has now made it to a super limited vinyl release, only available together with the Nike Air Max 90 Side A and Nike Air Max 90 Side B, at Sneakersnstuff Berlin and Sneakersnstuff Paris. And for everyone that can make his or her way to Berlin, we go the extra mile in the Capital of Germany, adding to the sneakers a super limited collectors’ box, vinyl-brushes, and of course the vinyl itself.

The Berlin in-store exclusive release will take place on the 15th of June. Find all relevant information about the release here.

Directed by Axel Flamand Suff Daddy Photography by Oli Kristen for Sneakersnstuff