Thisisneverthat with SNS Stockholm - top
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thisisneverthat with SNS Stockholm

There has been much talk about the now-10-year-old Seoul-based brand thisisneverthat over the last years, mostly because unavailability made our must-have feels unbearable. For its spring-summer collection, thisisneverthat joins the wide selection of brands at SNS, adding their clean typography, premium fabrics, and contrasting staple pieces to the growing apparel brands available on our end. South Korean style aficionados Cho Nadan, Park Inwook, and Choi Jonkyu run the show at thisisneverthat, offering coveted pieces that first K-pop artist copped, and now SNS staff is rocking for you. Showing off the diversity that the unconventional brand is presenting, from 90s vibes, and early 2000 aesthetic, highly recognizable garments to lowkey basics, our local staff fits the script perfectly to make yet another case for thisisneverthat. On top, we also asked them about their current situation, working from home, and other routines that keep them going during this quite special time.

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thisisneverthat with SNS Stockholm - elias interview
Elias

What do you like to wear at home? At home I usually change to joggers and one of my at-home tees, haha and obviously Yeezy slides now.

Where do you start when deciding what to wear for the day? I would say depending on mood and how my hair is I can’t wear certain things w a beanie or a cap. Always wide pants tho.

What is your daily routine? I wake up drink some water and go for a run, shower go to work come home eat pasta In variations and hang out with my girl.

How would you describe your style? Skatedad.

What is the best style advice you’ve ever gotten? You can’t wear chuck 70’s in December (mom).

Who or what are your biggest influence(s) and why? Skaters and my friends dress well so they inspire me. I usually look at what girls are wearing for style and inspiration.

What’s your tip on how to dress comfortable? If you would play FIFA in it or travel in it it’s comfortable.

You wanted to wear the Yeezy slides to work. Is there anything that you wouldn't wear at work and why? Wouldn’t wear a tank top.

Who is the best dressed in the city atm? Why? My friend Alton, bro he wears Ferragamo loafers like it’s nothing.

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thisisneverthat with SNS Stockholm - sandra interview
Sandra

SNS: What do you like to wear at home? Sandra: I always want to be warm and comfy. So sweatpants and an oversized shirt. My dogs don’t judge.

Where do you start when deciding what to wear for the day? The weather and my mood help me decide what sneakers to wear. The rest will follow.

How would you describe your style? I would like to say that I’m not that influenced by others but of course I am. A mix between 90s streetwear and modern high end.

What is the best style advice you’ve ever gotten? I don’t know about my best, but my worst was when I was little and been told that it’s forbidden to wear pink and red together.

Who or what are your biggest influence(s) and why? It literally could be anything from a piece on a museum or to a music video. Anything made out of expression can get me triggered style-wise.

What’s your tip on how to dress comfortable? Let the outcome of the day reflect your decision on what’s comfortable.

Are you the kind of person who'd wear slides at work or is that a no-no? It’s a BIG no-no.

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thisisneverthat with SNS Stockholm - tobias interview
Tobias

What do you like to wear at home? Comfy is key when at home obviously.

Where do you start when deciding what to wear for the day? Always sneakers.

You're currently working from home, do you still get dressed up for work? I try to get dressed as I would have if going to work, but some days I get lazy and wear a bathrobe and sneakers all day.

What is your daily routine now that you’re at home all the time? Leave kids at school. Go home, make coffee, and start working.

How would you describe your style? I love the stuff I grew up with, but still trying to dress my age.

What is the best style advice you’ve ever gotten? Everything can be tailored, even T-shirts.

Who or what are your biggest influence(s) and why? The biggest influence is all the great people I worked with throughout the years.

What’s your tip on how to dress comfortable? Pick the bigger size rather than the smaller size.

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thisisneverthat with SNS Stockholm - Sofi interview
Sofia

*What do you like to wear at home? * I have three go tos; sweat set, robe or pj´s. And a pair of warm socks. Always.

Where do you start when deciding what to wear for the day? After my first cup of coffee when I know what mood I am in for the day. (If you’re working from home)

You're currently working from home, do you still get dressed up for work? Nah not really.. hehe

What is your daily routine now that you’re at home all the time? I wish I could say i have a go-out-for-a-every-day-run-routine but i don't... My only set routine is watching the daily corona-press conference with Tegnell and crew at 2 o´clock with a cup of coffee and delicato boll.

How would you describe your style? Michelle Pfieffer in Frankie & Johnny (New York movie from 1991) meets Ghostface Killah Ironman album cover, with a touch of elegance!

What is the best style advice you’ve ever gotten? Always stay genuine with your style.

Who or what are your biggest influence(s) and why? Oh. Hard to name one. Its a mix of people around me doing their thing!

What’s your tip on how to dress comfortable? Size up.

thisisneverthat with SNS Stockholm - all products title
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