New Balance 990v5

Sneakers have always been a natural extension of performance footwear. Yes sure, recent style developments have changed the course, and buzzing Japanese trendsetter were eventually ahead of times, but truth be told, performance, comfort, and looks have always played an enormous role in the history of sneakers. Innocent, almost, both playful and polarizing, how a subtle silhouette, which debuted in the early ‘80s could have such a brutal influence on the “culture,” almost single-handedly making dad-shoes a must-have. So, it is rather fitting that New Balance accompanied the latest version of the New Balance 990 with a matching ad-campaign, “Worn by supermodels in London and dads in Ohio.” You can’t front when it’s the truth.

Made in the US has never been this original when it comes to footwear, and with the New Balance 990v5, the Boston-based brand returns a footwear legend, pretty much worn between London and Ohio on a regular.

Available already in our US Stores. Online, rest of the world follow on the 4th of May.