Puma Cell Alien OG
What if the truth lays off-hype and on-history? Puma captures the essence of their rich archive and history with the latest return of a ‘90s style. With the Puma Cell Alien OG, and its visible cushioning technology dubbed CELL, Puma was on to something back when pants were less factory-made ribbed, and style was a feeling, inspired by your local environment, music magazines, and LP covers. The Puma Cell Alien is an exciting silhouette, it feels bulky, but when you look closer, the fit is sporty, featuring mesh and leather overlays, reminding us that the ‘90s produced amazing gems, almost impossible to not bring back. Twenty years later it is finally time to give the “Alien” a return, without Ellen Ripley, but with a lot of style.
Photographed by Adrian Pehrson exclusively for SNS
The Puma Cell Alien OG releases May 16th online and in-store.